AI Product

Now Assist

Now Assist and the newer AI Control Tower and Otto) layered on top to let enterprises deploy, govern, and monitor…

Intelligence Summary

Product
  • Active
  • Verified public sources
  • Developer ServiceNow
  • Category Enterprise AI platform
  • Status Active
  • Latest update March 10, 2025: Announces a definitive agreement to acquire AI assistant company Moveworks for approximately $2.85 billion.
  • Documentation Official page
  • Last reviewed Jul 2026
8 Technologies
Enterprise Software
AgentAI GovernanceAI SecurityAutomationGenerative AIMachine LearningMLOpsWorkflow Automation
AI Governance & ComplianceConversational AIWorkflow Automation

Official product page

Target customer

ServiceNow sells primarily to large enterprises and government agencies, working with IT, HR, customer service, and security leaders who need a shared platform for managing workflows, service requests, and — increasingly — AI agents across departments.

Features & capabilities

  • The Now Platform provides workflow automation, IT service management, and low-code application development, with ServiceN
  • Now Assist
  • the newer AI Control Tower
  • Otto) layered on top to let enterprises deploy
  • and monitor AI agents across IT
  • customer service
  • and security functions

Industries: AI in Enterprise Software

Related reports

Related insights

Overview

The Now Platform provides workflow automation, IT service management, and low-code application development, with ServiceNow AI (including Now Assist and the newer AI Control Tower and Otto) layered on top to let enterprises deploy, govern, and monitor AI agents across IT, HR, customer service, and security functions.

Product and company

Now Assist is a verified product offering linked to the Brel Digital company profile for ServiceNow.

Use cases

Now Assist and the newer AI Control Tower and Otto) layered on top to let enterprises deploy, govern, and monitor AI agents across IT, HR, customer service, and security functions

Target customer

ServiceNow sells primarily to large enterprises and government agencies, working with IT, HR, customer service, and security leaders who need a shared platform for managing workflows, service requests, and — increasingly — AI agents across departments.

Technologies

Primary technologies assigned from the linked company profile: Agent, AI Governance, AI Security, Automation, Generative AI, Machine Learning, MLOps, Workflow Automation.

Sources and references

  • Official product / company source: https://www.servicenow.com/company.html
  • Supporting source: https://newsroom.servicenow.com/press-releases/details/2026/ServiceNow-turns-enterprise-AI-chaos-into-control-with-the-platform-for-governed-autonomous-work/default.aspx

Product facts are limited to information already verified on the linked Brel company profile and its cited official URLs. No speculative capabilities are added.

Last reviewed

This product profile was last reviewed on 2026-07-14.

Correction request

If this product record is inaccurate or outdated, submit a correction through Brel Digital’s Corrections Policy.

Features and capabilities

  • The Now Platform provides workflow automation, IT service management, and low-code application development, with ServiceN
  • Now Assist
  • the newer AI Control Tower
  • Otto) layered on top to let enterprises deploy
  • and monitor AI agents across IT
  • customer service
  • and security functions

Extracted from the linked company product description already verified on Brel. No capabilities were invented.

Sources and references

This article draws on publicly available company information, official websites, filings, interviews, announcements, and other cited sources. Information may change over time.

Request a correction if you represent this company or believe information is inaccurate.

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