Zyper is a machine learning-led community marketing tool that enables brands to identify and engage with the top 1% of their social following, turning them from passive followers to active advocates.
These brand fans create authentic and emotive content, scaling peer-to-peer advertising in a unique way by uplifting market voice, engagement and social conversion.
Neither micro-influencers nor bloggers, brand fans are real, social-savvy consumers who influence their immediate peer group and immerse themselves in your brand ecosystem. We target them at scale to give you the equivalent reach of one influencer but with the value of repeat content, authenticity and higher engagement.