Company Intelligence

Upwave

Upwave is the #1 marketing analytics platform for the world's biggest brand marketers. Upwave's software shows marketers the impact and effectiveness of their brand investments. We use data science and machine learning to answer an age-old…

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Quick Facts

  • Founded 2012
  • Headquarters San Francisco, United States
  • Country United States
  • Industry AI in Enterprise Software
  • Company Type Growth
  • Status Active
  • Website Official site
  • Last Reviewed Aug 2026

Executive Summary

Upwave is the #1 marketing analytics platform for the world's biggest brand marketers.

Upwave's software shows marketers the impact and effectiveness of their brand investments. We use data science and machine learning to answer an age-old question: does brand advertising work?

Upwave's enterprise platform is used by the blue-chip marketers like Unilever, Clorox, Verizon, American Express, T-Mobile, Corona, State Farm, Uber, and dozens more.

Upwave was launched in Y Combinator and is a fast-growing, post-Series B growth-stage startup. We've raised from leading investors like Uncork Capital, Initialized Capital, Bloomberg Beta, PivotNorth, Industry Ventures, and Conductive Ventures...plus many leading marketing tech Founders & CEOs.

Why It Matters

Marketing analytics for the world's biggest brand marketers

Recent Developments

  1. 2012 Company founded

    Upwave was founded in 2012 per the company profile source on file.

    Source

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Industries

AI in Enterprise Software Open industry

Upwave is the #1 marketing analytics platform for the world’s biggest brand marketers.

Upwave’s software shows marketers the impact and effectiveness of their brand investments. We use data science and machine learning to answer an age-old question: does brand advertising work?

Upwave’s enterprise platform is used by the blue-chip marketers like Unilever, Clorox, Verizon, American Express, T-Mobile, Corona, State Farm, Uber, and dozens more.

Upwave was launched in Y Combinator and is a fast-growing, post-Series B growth-stage startup. We’ve raised from leading investors like Uncork Capital, Initialized Capital, Bloomberg Beta, PivotNorth, Industry Ventures, and Conductive Ventures…plus many leading marketing tech Founders & CEOs.

The company is based in San Francisco.

Company information is based on publicly available sources and is reviewed periodically. If you represent this company and would like to request a correction, contact Brel.

Request a correction if you represent this company or believe information is inaccurate.

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