Company Intelligence
Shoelace
Shoelace provides enterprise-grade artificial intelligence solutions, delivering specialized Shoelace Platform technology designed to optimize mission-critical workflows across enterprise software developers and digital transformation teams.
- Country
- Canada
- Website
- www.shoelace.com
- Founded
- 2017
- Stage
- GA 20
- Status
- Active
- Products
- 1
- Reports
- 4
- Last reviewed
- Aug 2026
Overview
What this company is, what it builds, and who it serves.
Shoelace is an Enterprise Software AI company based in Canada, founded in 2017.
Provider of an artificial intelligence-powered virtual assistant tool intended to help brands implement customer journey marketing. The company's tool helps e-commerce merchants launch retargeting campaigns on social media as well as takes visitors through a brand experience after they leave.
Verified founder profiles on Brel: Alexander Sloan, David Berglasi, David Berglas.
What it builds
Shoelace Platform
Why It Matters
Shoelace provides enterprise-grade artificial intelligence solutions, delivering specialized Shoelace Platform technology designed to optimize mission-critical workflows across enterprise software developers and digital transformation teams.
Products
Products and platforms connected to this company.
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Shoelace
Explore Shoelace by Shoelace. Verified AI product intelligence covering core capabilities, Enterprise Software use cases, technical architecture, and…
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Founders
People linked to this company in the Brel founder graph.
Ecosystem
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Company
Shoelace
Industry
Products
Capabilities
Provider of an artificial intelligence-powered virtual assistant tool intended to help brands implement customer journey marketing. The company's tool helps e-commerce merchants…
Features
- Provider of an artificial intelligence-powered virtual assistant tool intended to help brands implement customer journey marketing.
- The company's tool helps e-commerce merchants launch retargeting
Country
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Official Resources
Official and developer links on file for this company.
Frequently Asked Questions
What does Shoelace do?
Shoelace specializes in artificial intelligence, developing Shoelace Platform to support enterprise software developers and digital transformation teams with scalable, production-grade technology.
Where is Shoelace based and when was it founded?
Shoelace is based in Canada and was founded in 2017.
What are the main products offered by Shoelace?
The flagship platform from Shoelace is Shoelace Platform, delivered primarily through b2b saas and enterprise api licensing.
Who are the primary target users of Shoelace?
Shoelace primarily serves enterprise software developers and digital transformation teams seeking reliable artificial intelligence implementations.
Sources & Verification
How this profile is verified and where the information comes from.
Primary sources
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