Introduction
monday.com is a Tel Aviv-based software company that builds a cloud-based Work OS, letting teams assemble custom workflow applications from modular visual building blocks rather than adopting a single fixed tool. Co-founded in February 2012 by Roy Mann and Eran Zinman as dapulse, the company renamed itself monday.com in December 2017, went public on Nasdaq in 2021, and has spent 2025 and 2026 executing one of the more visible AI pivots among publicly traded work management vendors. Few companies in this batch have moved from a public stock scare to a full AI-platform relaunch as quickly as monday.com did across the first half of 2026.
What the company does
monday.com’s platform provides a set of modular building blocks — boards, automations, dashboards, and forms — that customers assemble into applications for work management, customer relationship management, service desks, and software development, all built on the same underlying Work OS. Rather than requiring separate tools for each function, the company sells monday work management, monday CRM, monday dev, and monday service as distinct products running on a shared platform, along with WorkCanvas for digital whiteboarding and WorkForms for data collection.
Who it serves
monday.com serves organizations across a wide range of sizes and industries, reporting more than 245,000 customers worldwide and use by more than 60% of Fortune 500 companies. Its customer base spans project and portfolio management, sales operations, and IT service desks, reflecting the same modular positioning the company uses in its product marketing: one underlying platform serving many different departmental buyers within the same organization.
Company background
Roy Mann and Eran Zinman, who met while serving in the same unit of the Israel Defense Forces and later worked together at Wix.com, co-founded the company in Tel Aviv in February 2012 as dapulse, alongside an early co-founder who is no longer active with the company. dapulse relaunched its product in July 2019 and raised $150 million at a $1.9 billion valuation around a broader company rename to monday.com in December 2017. The company went public on Nasdaq under the ticker MNDY on June 10, 2021. Mann and Zinman continue to serve as co-CEOs, an unusually durable co-leadership structure for a company of monday.com’s scale. For fiscal year 2025, the company reported revenue of $1.232 billion and net income of $118 million, with roughly 3,155 employees.
Product and AI capabilities
monday.com’s most significant recent product shift came in the first quarter of 2026, when the company launched its AI Work Platform, introducing native AI agents directly into its existing Work OS alongside a new seats-plus-credits pricing model that ties part of a customer’s bill to AI usage rather than seats alone. The company has marketed a family of AI features under names including Monday Sidekick, an AI digital worker; Monday Magic, which converts natural-language requests into structured workflows; Monday Vibe, a natural-language application builder the company said reached $1 million in annualized revenue within roughly two and a half months of launch; and Monday Agents, autonomous AI agents that can execute tasks rather than only assist with them. In the same quarter, monday.com agreed to acquire OneAI to add voice-agent capabilities, extending its AI layer to phone-based interactions.
Key developments
monday.com’s stock dropped 21% in February 2026 amid broader investor anxiety over whether agentic AI tools would disrupt traditional work management software; co-CEO Eran Zinman said at the time that the company had not seen any competitive impact from AI-native rivals. The company responded within months by launching its AI Work Platform and consumption-based pricing model, agreeing to acquire OneAI for voice-agent capability, and, in June 2026, launching a $200 million venture arm to invest directly in workplace AI startups — a signal that monday.com intends to participate in, rather than simply compete against, the wave of AI-native tools that had unsettled its stock price months earlier.
Why it matters
monday.com’s rapid, public pivot — from a sharp stock decline driven by AI-disruption fears to an AI-native platform relaunch and a dedicated venture arm within the same year — is one of the more compressed examples of how quickly a publicly traded SaaS company can be forced to respond to a market narrative about its own category’s vulnerability. Its choice to fund AI-native startups directly, rather than only building competing features in-house, is also a notable hedge against the possibility that some of the best agentic work-management ideas will come from outside the company.
Sector context
Within enterprise software, monday.com’s AI Work Platform pivot closely mirrors the AI Teammates strategy at Asana, with both public work-management vendors racing to prove their platforms can host governed AI agents rather than be replaced by them. monday.com’s broader, more horizontal Work OS positioning — spanning CRM, dev, and service in addition to project management — also puts it in more direct competition with vertical AI agent vendors entering each of those categories individually, rather than facing a single dominant AI-native challenger.
Sources and references
This profile draws on monday.com’s first-quarter 2026 earnings release, cross-checked against Wikipedia’s corporate history entry and StockAnalysis.com’s company profile for leadership and founding details. Readers should consult monday.com’s investor relations site for the most current financial disclosures.