Anna Counselman is listed as a founder of Upstart on the Brel Digital company profile. Expand biography only from verified public sources.
Executive Intelligence
Anna Counselman
Founder
Anna Counselman is listed as a founder of Upstart on the Brel Digital company profile. Expand biography only from verified public sources.
In this profile
Quick Facts
- Role Founder
- Company Upstart
- Country United States
- Industry AI in Finance
- Founded 2012
- Known For Upstart is one of the few publicly traded companies built around AI-driven credit decisioning, which means…
- Last Reviewed Aug 2026
Executive Summary
Anna Counselman is listed as a founder of Upstart on the Brel Digital company profile. Expand biography only from verified public sources.
Career Timeline
Verified company milestones linked to this executive’s organization.
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2012
Company founded
Upstart was founded in 2012 per the company profile source on file.
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2012
Product
April 2012: Upstart launches with an income share agreement product rather than a traditional loan.
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2014
Development
May 2014: Pivots away from income share agreements toward a conventional personal loan marketplace model.
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2020
Development
December 2020: Completes its initial public offering on the Nasdaq Global Select Market under the ticker UPST, pricing shares at $20.
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2021
Acquisition
2021: Acquires Prodigy Software to expand into auto-retail lending technology.
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2026
Leadership
February 2026: Announces a leadership transition in which co-founder Paul Gu becomes CEO effective May 1, 2026, with co-founder Dave Girouard moving to Executive Chairman.
Source
Connected Company
Connected Products
Upstart marketplace
An AI lending marketplace and bank partnership platform that originates personal, auto, and home-equity loans on…
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