Executive Intelligence

Sam Bobley

Co-Founder & CEO

Co-founder and CEO of Ocrolus, the document AI platform that turns scanned and photographed financial documents into structured, underwriting-ready data.

In this profile

Quick Facts

  • Role Co-Founder & CEO
  • Company Ocrolus
  • Country United States
  • Industry AI in Finance
  • Founded 2014
  • Known For Ocrolus is a practical example of how much of the AI-in-lending story is really about turning…
  • Last Reviewed Jul 2026

Executive Summary

Background Sam Bobley founded what became Ocrolus in 2014 in New York, beginning the company's first product in his parents' kitchen at age 22. The idea originated from a conversation with his father about the burden elder-law attorneys faced reviewing sixty months of bank statements, line by line, for every Medicaid long-term-care application, a manual process Bobley recognized as a document-analysis problem well beyond that one legal niche. He built Ocrolus alongside co-founders John Guerci, Victoria Meakin, and Peter Bobley, with Ocrolus's own materials consistently crediting Bobley as co-founder and CEO. Bobley has said he knew little about document analysis, Medicaid rules, or fintech when he started, but recognized the underlying inefficiency as a pattern that would recur across many industries once he began looking for it. Role and company Bobley has served as Ocrolus's co-founder and chief executive officer since its founding, leading a document AI platform that converts financial documents — bank statements, pay stubs, tax forms, and other paperwork — into structured, underwriting-ready data regardless of scan quality or format. Ocrolus is used by lenders, including customers Bobley has named such as Brex, PayPal, Plaid, and SoFi, to accelerate and standardize the document-review step that sits upstream of an actual credit decision. The company is headquartered in New York and, as of its more recent public materials, employs several hundred people with operations extending into India, Canada, the United Kingdom, and Ireland. Career and company-building context Under Bobley's leadership, Ocrolus grew its annual recurring revenue from roughly $1 million in 2018 to about $20 million by mid-2021, according to his own public account, while supporting more than a thousand document types across both clean digital statements and blurry photographs of paper statements from small lenders. The company's architecture pairs machine-learning extraction with human reviewers who check and correct model output before it reaches a lender's underwriting system, a Human-in-the-Loop design Bobley has described as necessary to reach near-100% accuracy on inconsistent real-world inputs, rather than pursuing full automation before the underlying models were ready for it. Bobley has also authored a patent application covering aspects of the company's document-verification approach as it scaled toward its first several hundred customers. Public milestones Ocrolus raised an $80 million Series C round in September 2021, led by Fin VC, at a valuation the company said was north of $500 million, taking its total disclosed funding above $100 million, followed by a Series C-II round in February 2023. Bobley was named to Forbes' 30 Under 30 list in Finance for 2020. In September 2023, under his leadership, Ocrolus launched Instant, a fully machine-only processing tier for customers willing to trade the human-review step for faster turnaround once the platform's models had accumulated enough training volume to support it with confidence, and the company has since repositioned itself under a "Vertical AI" framing while reporting more than 3,700 active user accounts. Why their work matters Bobley's decision to keep a human-in-the-loop review step, rather than automating fully from day one, is a useful corrective to AI-in-lending narratives that focus only on the underwriting model itself. A credit decision is only as good as the data feeding it, and a large share of that data still arrives as scanned or photographed paper documents of wildly inconsistent quality. Ocrolus's later, more selective move into full automation with Instant illustrates how document-AI vendors serving regulated lending have approached the trade-off between speed and verified accuracy, offering full automation only once confidence in the underlying models had caught up with the demands of production lending environments. Sources This profile is sourced from Ocrolus's own author biography for Bobley, an independent feature interview in The Business of Business covering his account of the company's founding and growth, and Tracxn's company profile, which corroborates the founding team and funding history. Revenue and customer-count figures cited here are limited to those Bobley or Ocrolus have stated publicly themselves, rather than third-party estimates.

Career Timeline

Verified company milestones linked to this executive’s organization.

  1. 2014 Company founded

    Ocrolus was founded in 2014 per the company profile source on file.

    Source
  2. 2014 Product

    2014: Sam Bobley co-founds Ocrolus in New York, initially building the product himself before scaling the company.

    Source
  3. 2018 Leadership

    2018–2021: Ocrolus grows its annual recurring revenue from about $1 million to roughly $20 million, according to its own CEO, while adding customers including Brex, Enova, LendingClub, PayPal, Plaid, and SoFi.

    Source
  4. 2021 Funding

    September 23, 2021: Ocrolus raises an $80 million Series C led by Fin VC at a valuation above $500 million, taking total funding above $100 million.

    Source
  5. 2023 Product

    September 20, 2023: Ocrolus launches Instant, a fully automated, machine-only document-processing option that returns results in seconds.

    Source
  6. 2023 Funding

    February 15, 2023: Ocrolus closes a Series C-II round, bringing disclosed funding to roughly $137 million.

    Source
  7. 2024 Development

    2024–2026: Ocrolus repositions its platform around "Vertical AI," reporting more than 3,700 active user accounts analyzing roughly 750,000 credit applications per month.

    Source

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Background

Sam Bobley founded what became Ocrolus in 2014 in New York, beginning the company’s first product in his parents’ kitchen at age 22. The idea originated from a conversation with his father about the burden elder-law attorneys faced reviewing sixty months of bank statements, line by line, for every Medicaid long-term-care application, a manual process Bobley recognized as a document-analysis problem well beyond that one legal niche. He built Ocrolus alongside co-founders John Guerci, Victoria Meakin, and Peter Bobley, with Ocrolus’s own materials consistently crediting Bobley as co-founder and CEO. Bobley has said he knew little about document analysis, Medicaid rules, or fintech when he started, but recognized the underlying inefficiency as a pattern that would recur across many industries once he began looking for it.

Role and company

Bobley has served as Ocrolus’s co-founder and chief executive officer since its founding, leading a document AI platform that converts financial documents — bank statements, pay stubs, tax forms, and other paperwork — into structured, underwriting-ready data regardless of scan quality or format. Ocrolus is used by lenders, including customers Bobley has named such as Brex, PayPal, Plaid, and SoFi, to accelerate and standardize the document-review step that sits upstream of an actual credit decision. The company is headquartered in New York and, as of its more recent public materials, employs several hundred people with operations extending into India, Canada, the United Kingdom, and Ireland.

Career and company-building context

Under Bobley’s leadership, Ocrolus grew its annual recurring revenue from roughly $1 million in 2018 to about $20 million by mid-2021, according to his own public account, while supporting more than a thousand document types across both clean digital statements and blurry photographs of paper statements from small lenders. The company’s architecture pairs machine-learning extraction with human reviewers who check and correct model output before it reaches a lender’s underwriting system, a Human-in-the-Loop design Bobley has described as necessary to reach near-100% accuracy on inconsistent real-world inputs, rather than pursuing full automation before the underlying models were ready for it. Bobley has also authored a patent application covering aspects of the company’s document-verification approach as it scaled toward its first several hundred customers.

Public milestones

Ocrolus raised an $80 million Series C round in September 2021, led by Fin VC, at a valuation the company said was north of $500 million, taking its total disclosed funding above $100 million, followed by a Series C-II round in February 2023. Bobley was named to Forbes’ 30 Under 30 list in Finance for 2020. In September 2023, under his leadership, Ocrolus launched Instant, a fully machine-only processing tier for customers willing to trade the human-review step for faster turnaround once the platform’s models had accumulated enough training volume to support it with confidence, and the company has since repositioned itself under a “Vertical AI” framing while reporting more than 3,700 active user accounts.

Why their work matters

Bobley’s decision to keep a human-in-the-loop review step, rather than automating fully from day one, is a useful corrective to AI-in-lending narratives that focus only on the underwriting model itself. A credit decision is only as good as the data feeding it, and a large share of that data still arrives as scanned or photographed paper documents of wildly inconsistent quality. Ocrolus’s later, more selective move into full automation with Instant illustrates how document-AI vendors serving regulated lending have approached the trade-off between speed and verified accuracy, offering full automation only once confidence in the underlying models had caught up with the demands of production lending environments.

Sources

This profile is sourced from Ocrolus’s own author biography for Bobley, an independent feature interview in The Business of Business covering his account of the company’s founding and growth, and Tracxn’s company profile, which corroborates the founding team and funding history. Revenue and customer-count figures cited here are limited to those Bobley or Ocrolus have stated publicly themselves, rather than third-party estimates.

Sources and references

This article draws on publicly available company information, official websites, filings, interviews, announcements, and other cited sources. Information may change over time.

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