Executive Intelligence

David Sosna

Founder

David Sosna is listed as a founder of Personetics based in Israel on Brel Digital’s verified company intelligence record.

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In this profile

Quick Facts

  • Role Founder
  • Company Personetics
  • Country Israel
  • Industry AI in Finance
  • Founded 2011
  • Known For Personetics applies machine learning to something most bank customers never think of as an AI product…
  • Last Reviewed Jul 2026

Executive Summary

David Sosna appears in Brel Digital’s verified company_founders attribution for Personetics based in Israel in the Finance sector. This profile records that founder relationship using sources already on file for the company. Personal biography details that are not evidenced in those sources are omitted. Company context (from the verified Personetics profile): AI engagement platform that analyzes bank transaction data to deliver personalized financial insights Why the company matters (verified company field): Personetics applies machine learning to something most bank customers never think of as an AI product — the transaction history already sitting in their checking account — turning it into proactive insights and nudges, which makes it a useful case study in AI that works with data banks already hold rather than requiring new data… Official company website on file: https://personetics.com. Readers should consult that site and the Sources section for primary evidence. Brel Digital does not invent prior roles, education, funding history, or awards for founder profiles. Where additional verified public leadership pages become available, this profile should be deepened in a subsequent editorial review.

Career Timeline

Verified company milestones linked to this executive’s organization.

  1. 2011 Company founded

    Personetics was founded in 2011 per the company profile source on file.

    Source
  2. 2011 Development

    2011: Personetics is founded by David Sosna and David Govrin, who had previously co-founded and led financial-crime software company Actimize, sold to NICE Systems in 2007.

    Source
  3. 2021 Development

    February 15, 2021: Personetics raises $75 million from Warburg Pincus to expand its personalization and engagement platform globally.

    Source
  4. 2021 Partnership

    2021: Personetics raises an additional $85 million from Thoma Bravo, alongside existing investors including Viola Ventures, Lightspeed Venture Partners, Sequoia Capital, and Nyca Partners, bringing its funding to $160 million within ten months.

    Source
  5. 2024 Leadership

    February 20, 2024: Udi Ziv is appointed CEO, succeeding co-founder David Sosna, who steps down after leading the company for 13 years.

    Source
  6. 2024 Development

    By 2024, Personetics says its software reaches roughly 135 million banking customers across 35 markets, serving more than 130 financial institutions.

    Source

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Industry Intelligence

AI in Finance Open industry

David Sosna appears in Brel Digital’s verified company_founders attribution for Personetics based in Israel in the Finance sector. This profile records that founder relationship using sources already on file for the company. Personal biography details that are not evidenced in those sources are omitted.

Company context (from the verified Personetics profile): AI engagement platform that analyzes bank transaction data to deliver personalized financial insights

Why the company matters (verified company field): Personetics applies machine learning to something most bank customers never think of as an AI product — the transaction history already sitting in their checking account — turning it into proactive insights and nudges, which makes it a useful case study in AI that works with data banks already hold rather than requiring new data…

Official company website on file: https://personetics.com. Readers should consult that site and the Sources section for primary evidence.

Brel Digital does not invent prior roles, education, funding history, or awards for founder profiles. Where additional verified public leadership pages become available, this profile should be deepened in a subsequent editorial review.

Sources and references

This article draws on publicly available company information, official websites, filings, interviews, announcements, and other cited sources. Information may change over time.

Request a correction if you represent this company or believe information is inaccurate.

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