Introduction
BrandMetrics is headquartered in Gothenburg, Sweden founded in 2014 and is covered in Brel’s AI in Marketing sector. Leadership referenced in company materials includes Anders Lithner.
Public company materials describe the firm as building AI software for marketing workflows. Brel’s working summary of the product scope: An automated software platform designed to evaluate and calculate digital campaign brand lift metrics.
This profile uses only company-linked sources captured during the 2026-07-10 import review. Funding, valuation, headcount, and ranking claims from third-party listicles are omitted unless a company-specific URL in the source list supports them.
What the company does
BrandMetrics positions its product around the following use case: Measuring consumer perception metrics across digital brand publisher systems using algorithms Secondary focus noted in research intake: Analytics.
Buyers should treat vendor marketing claims as unverified until confirmed in a live evaluation against their own data, compliance, and integration requirements.
Who it serves
Stated buyers and users include: Digital publishers and corporate advertising teams
Procurement teams should confirm whether the deployment model (SaaS, on-prem, hybrid) and data-residency options match their sector obligations before pilot expansion.
Company background
BrandMetrics operates from Gothenburg, Sweden. Company materials cite 2014 as the founding year. Anders Lithner is listed as founder or CEO in the intake sources used for this profile.
Brel does not infer prior employers, investor syndicates, or competitive rankings without a company-specific citation.
Product and AI capabilities
Within Marketing AI, BrandMetrics concentrates on: Measuring consumer perception metrics across digital brand publisher systems using algorithms
Exact model architecture, training data rights, and evaluation harnesses are rarely fully disclosed on marketing pages — request technical documentation during vendor diligence.
Key developments
Recent development noted in intake (verify on the linked company page before citing externally): Scaled its algorithmic assessment modules to handle cross-device digital native formats.
Why it matters
BrandMetrics matters for Brel readers tracking Marketing AI because it represents an active vendor in this category with a verifiable public website and company-linked documentation. Its stated focus — Measuring consumer perception metrics across digital brand publisher systems using algorithms — is a concrete buying motion teams can compare against peers in the same sector hub.
Use the AI in Marketing hub to compare adjacent profiles; do not treat directory presence as an endorsement.
Sector context
BrandMetrics is filed under Brel’s AI in Marketing coverage, with secondary theme Analytics. Country taxonomy reflects headquarters (Sweden), not customer geography.
Sources and references
Primary references used for this profile:
- BrandMetrics — official source — https://www.brandmetrics.com/product
- BrandMetrics — supporting company page — https://www.brandmetrics.com
Last reviewed 2026-07-10. Request a correction via the form linked on this page if a fact is outdated.